Hi fam!

In this edition, we explore how AI is reshaping creativity — not just by making creation easier, but by changing what the job actually is. We look at the rise of AI influencers, the temptation of endless image and video generation, and the very human moment when you have to decide: this is enough.

We also dive into writing-focused GPTs and why specialized tools can often outperform generic prompting when it comes to clarity, consistency, and flow.

The future of AI still feels like magic — but creativity lives in the choices we make along the way. ✨

When “Good Enough” Became the New Creative Skill

Not long ago, creative work followed a familiar rhythm. You started with a blank page, struggled, doubted yourself, and only then decided something was ready to be shared.

AI quietly broke that rhythm.

Today, starting isn’t the hard part anymore.
Stopping is.

AI didn’t just make creative work faster — it made it abundant. Instead of one draft, you get ten. Instead of one image, fifty. Inspiration doesn’t need to arrive. It’s already there.

That abundance changes the job.

Ideas used to feel precious because they were slow. Now ideas are cheap, and attention is expensive. The question isn’t “Can I make this?” but “Is this worth making?”

AI is great at generating.
It’s terrible at deciding.

That responsibility hasn’t disappeared. It’s shifted to us.

Every creative process needs a human line in the sand: this version is good enough, this image works, this idea doesn’t need one more variation. Knowing when to stop is becoming a skill of its own.

We’re not less creative than before — we’re editing more. We choose, discard, and shape. We act less like endless generators and more like editors-in-chief of our own ideas.

AI removed friction from starting. It didn’t remove responsibility from finishing.

We wrote 👉 a piece about why, in a world where everything is possible, real creative power lies in choosing what matters — and letting the rest go.

Tired of Prompting? Why a Writing-Focused GPT Works Better

Writing GPTs aren’t all built the same. Each one is designed with a specific role in mind, which affects how it responds, what it prioritizes, and how it supports the writing process. Some focus on generating ideas, others on structure, clarity, editing, or adapting tone and style.

In our latest article, we explain how different writing-focused GPTs actually work behind the scenes. You’ll learn what makes them behave differently, how their setup influences output, and why using the right GPT for the right task can make writing easier and more consistent.

👉 Read the full article to understand how writing GPTs function and what makes each one unique.

Virtual Influencers Are Here — And Brands Love Them

Some of today’s most convincing influencers don’t have a pulse.
They don’t age, don’t mess up, don’t wake up tired — and yet, they’re selling real products to real people.

In our latest article, we look at why brands are turning to AI faces, what audiences think about it (or don’t), and how we slowly slid into an era where authenticity became optional.

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