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Hi fam!

Welcome to Like Magic AI 73, the newsletter where we uncover how cutting-edge AI tools and creative tech hacks are reshaping the way we work, build, and create. From discovering Aitana Lopez, the AI influencer redefining social media, to mastering tools like HubSpot Clip Creator for effortless content marketing, and building startups in under 2 hours with AI-powered platforms—this is your go-to guide for leveraging AI to turn big ideas into real-world wins. If you're ready to unlock the future of business, content, and side hustles, you're in the right place.

Let's make magic happen!

Quick jump through the newsletter:

How I “Discovered” Aitana Lopez, the Most Human Non-Human Influencer on the Planet

Alright, folks, buckle up. I’ve just stumbled on the future of influence—and her name is Aitana Lopez. She’s stylish, she’s witty, she’s got a killer Madrid aesthetic, and here’s the plot twist: she’s 100% synthetic, baby. No birth certificate, no questionable Twitter history from 2009, just pure, digital magic. Aitana is the latest AI-powered influencer, crafted by the mysterious geniuses at The Clueless (Spanish agency based in Barcelona), and she’s setting the internet on fire…without even needing a passport. 👇😮😮

Killer looks and perfect in every way - because she does not exist

Now, before you roll your eyes and say, “It’s just a bot with an Instagram filter,” let me tell you why this is one of the most interesting business models to hit the digital world.

The Genius of Aitana Lopez

Let’s break down why this is brilliant:

  1. No Human Overhead: Aitana doesn’t need sleep, sick days, or a “creative break in Bali.” She’s always on, posting aesthetic coffee pics and philosophical musings on life, love, and whatever the algorithm wants her to talk about today. The agency behind her doesn’t have to worry about burnout or scandalous tweets surfacing from her “past.”

  2. 100% Control: Think about it. She’s entirely moldable. Want her to get more eco-conscious? Boom, suddenly Aitana is at a digital protest holding a virtual “Save the Planet” sign. Want her to go deep on tech? Now she’s posting about AI ethics in an Instagram carousel. She never strays from the script. Forget managing a creative genius’s feelings—Aitana’s as stable as Windows 10 after an update.

  3. Endless Collaborations: She could be the face of literally anything. Vegan lipstick, biodegradable sneakers, futuristic hoverboards—just plug her into any brand, and she’ll adapt her “personality” accordingly. Plus, you can clone her and have her “influencing” in multiple languages and styles across the globe. It’s like a massive influencer army, except it’s just one person…or code…or both?

The Bigger Picture: AI Influencers Are the Business Hack of the Decade

AI influencers like Aitana Lopez are part of a bigger trend that’s only going to grow. Here’s why building an AI influencer army might just be the ultimate side hustle (or a full-time hustle if you’re really into it):

1. Scalability is Limitless

Real influencers can maybe handle a couple of sponsorships a week. They’re human—they get tired. But with AI? The game changes. Imagine having a fleet of influencers targeting every niche imaginable, from minimalist interior design to competitive yo-yo tournaments. You could run ads for ten products simultaneously, each with an influencer specially crafted for that demographic. AI doesn’t sleep, so neither does your revenue stream.

2. No Drama, No Risk

There’s a dark side to the influencer world: messy breakups, shocking scandals, canceled sponsorships. With AI influencers, you’re drama-free. No mysterious pasts, no uncomfortable political opinions. Just good, wholesome brand messaging at scale.

3. Creative Freedom & Control

With a digital influencer, you’re only limited by your creativity. Want to launch a vegan Viking influencer who promotes sustainable farming in Norway? Done. How about an over-the-top NYC drag queen who preaches financial independence for Gen Z? Say no more. You’re essentially a casting director with infinite options, building personas that fit any brand, style, or demographic without a casting call.

Real-Life Examples? Here’s Who’s Already Doing It

It’s not just Aitana. AI influencers are popping up everywhere, and some have already reached a level of fame you’d associate with actual humans:

  • Lil Miquela: Arguably the OG of the AI influencer game, Lil Miquela has been “around” for years, even working with brands like Calvin Klein.

  • Shudu: Marketed as the “world’s first digital supermodel,” Shudu has repped Fenty Beauty and starred in digital fashion shows.

  • Knox Frost: This AI influencer was built to raise awareness for COVID-19 relief, and he’s since gone on to partner with brands looking for a younger male demographic.

Although these are not as realistic as Aitana Lopez, they did get a huge following. Actually, looking at Aitana, these now look a bit funny. 😁🤣

The Real Opportunity: Bilding Your Own AI Influencer Business

Okay, so how do you cash in on this? Think of AI influencers as tiny startup projects. Here’s a quick blueprint:

  1. Nail Down a Niche: Think of your influencer as a brand and choose a niche that has consistent demand. It could be health, gaming, finance, or even something obscure like “vintage motorcycle restoration.” The more specific, the better.

  2. Design Your Influencer: This is where you get creative. Think of a personality that fits your chosen niche. Build them a backstory, a vibe, a certain set of quirks. Maybe they’re super into cats, or they have a unique sense of humor. You can either design them yourself using AI image generators or work with an agency to get the visual assets.

  3. Monetize: Start small with collaborations. Brands are starting to warm up to the idea of AI influencers, and you could be one of the first to pitch them on a lower-cost alternative to real influencers. Bonus: You control every aspect, so the risk to brands is basically zero.

The Takeaway

People want relatable, charming influencers to follow, but managing real humans is exhausting, expensive, and risky. AI influencers offer a new path—a scalable, infinitely adaptable digital persona with endless potential for monetization. Whether Aitana Lopez becomes the next big thing or not, the world of AI influencers is only going up from here.

So, the next time you see a flawless Instagram post from someone who seems a little too perfect, remember: there might be no human behind those selfies. And if you’re smart, the next one might be your creation.

HubSpot Clip Creator: Your Secret Weapon for Bite-Sized, Shareable Content

Alright, here’s a little productivity gem straight from the team at HubSpot—a new feature they’ve rolled out called HubSpot Clip Creator. Imagine your latest webinars, interviews, or presentations distilled into snackable, social-ready clips that practically post themselves. That’s what Clip Creator is built to do, and if you’re running a business, managing a team, or trying to keep up with the social media grind, this tool is about to become your new best friend.

Here’s the lowdown on why HubSpot Clip Creator is more than just a trimming tool—it’s a complete workflow hack. Let’s dive in:

1. Automated Clip Generation: From Longform to Bite-Sized in Seconds

Clip Creator’s best feature? It takes those endless hour-long videos and automatically finds the golden moments worth sharing. Instead of playing editor and slicing up clips yourself, Clip Creator detects highlights and memorable soundbites using AI. It then delivers them in perfect 30-second to 2-minute snippets ready to drop on your LinkedIn, Instagram, or even TikTok.

And yes, it’s not just cutting at random—this AI is actually pretty smart. It identifies high-energy segments, pulls quotes, and keeps viewers hooked without compromising your original message.

Create promotional videos in minutes

2. Add Subtitles & Custom Branding: Because Nobody Listens on Mute Anymore

Let’s face it, we’re all scrolling in silence half the time. Clip Creator understands this and automatically adds subtitles to every clip. The added bonus? You get to brand these clips in your own style. Add your logo, use your brand colors, and tweak the layout to keep everything on-brand. No need to jump into a design app—Clip Creator has it all covered.

3. One-Click Export to Social: Set It, Forget It, Post It

You know how it goes: you trim a clip, download it, then email it to yourself, then upload it to your social media, add a caption, blah, blah, blah. Not with Clip Creator. This tool is a one-stop-shop that lets you go straight from the final cut to your social media channels. With just one click, that clip is exported and scheduled, hitting your socials when engagement’s at its peak.

4. Why Clip Creator is a Game Changer for Businesses

This isn’t just about trimming down video content; it’s about maximizing the mileage you get from it. Instead of putting out a single video once and hoping people catch it live, you’re now getting a library of evergreen clips that can be reused, repurposed, and re-shared. Imagine creating a webinar and using Clip Creator to spin out twenty clips that can feed your social content for the next month.

Whether you’re a solopreneur or a big team, here’s why Clip Creator is worth trying:

  • Boosts Your Content Marketing: Every snippet you post extends the reach of your original content, exposing your message to new audiences.

  • Saves Time on Editing: What used to take hours now takes seconds. You’re effectively working smarter, not harder.

  • Increases Engagement Rates: Short clips keep people watching. They’re also more likely to get shared, which helps you grow your organic reach.

So… Is This the Ultimate Content Hack?

Absolutely, especially if your brand relies heavily on video content. HubSpot Clip Creator does the hard work, from AI-assisted editing to social sharing, freeing you up to focus on the next big thing (or, you know, take an actual coffee break).

The only thing left to ask is: why aren’t you using it yet?

From Idea to Income in Under 2 Hours: How AI is Fueling the Next Wave of Startup Hustles

Alright, folks, let’s get real. We’re in the middle of a tech gold rush. If you’ve got a laptop, an idea, and an ounce of caffeine, you can literally go from zero to startup hero in under two hours. And here’s the kicker: you don’t even need to know how to code. Yep, thanks to the new AI toolkit, almost anyone can turn an idea into a fully functional app or a profitable side hustle with a few clicks and some creative prompts.

Here’s a little idea to show you what’s possible. We will use just a few AI tools to create a digital research service. All you will need is the right AI stack: v0, Cursor, Claude, and Replit.

Now, instead of telling you how to recreate Riley’s exact app, let’s dive into a use case that could be your next hustle—a simple productized service you can set up and start monetizing in under 120 minutes. Buckle up.

Case Study: The 2-Hour "Productized Research Service"

Ever been stuck Googling around to research something niche, only to get swamped by ads, fluff articles, or overly technical papers? Imagine if you could offer a streamlined research service that delivers concise, personalized reports to customers. Whether it’s market analysis, product research, competitor breakdowns, or even deep-dive reports on niche trends, AI-driven research is now totally achievable and ripe for monetization.

Let’s walk through how you’d do this using the same tools Riley did.

Step 1: Ideation & Outline in Claude

So you’ve got an idea: a fast, personalized research service. But instead of spending hours developing your business plan, you feed your concept into Claude.

Here’s what Claude can do:

  1. Outline the Scope: Define exactly what type of research you want to offer. For instance, “5-page competitor breakdown reports” or “detailed consumer trends analysis.”

  2. Draft Messaging and Offers: Have Claude brainstorm marketing angles, pricing strategies, and even catchy taglines. Think about Claude as your free mini-MBA. It’ll outline key selling points, objections to overcome, and even throw in a few smart taglines like "Get the insights you need in the time it takes to grab a coffee."

After about 15 minutes, you’ll have a solid outline and messaging strategy—without breaking a sweat.

Step 2: Frontend Magic with v0 and Cursor

Once your idea is locked, it’s time to build a quick landing page and user interface for your service. This is where v0 and Cursor come in.

  • Cursor will help you set up a clean, attractive UI with just a few prompts. Need a button? A feedback form? A custom-designed pricing page? Type it in plain English—Cursor translates it into code, spits out a working design, and even lets you tweak the visuals until it looks like a $10K agency job.

  • With v0, you don’t even need to go through typical development hurdles. It’s like the Canva of app-building—drag-and-drop simple. You’ll have a basic web app live in 30 minutes, and if you want to get fancy, you can add some animations and custom branding.

V0 looks a bit tech-savvy, but it is very easy to maneuver through

Before the coffee in your cup goes cold, your research service has a landing page, a few shiny buttons, and a form where clients can submit their research requests. You’re looking polished and professional without any real engineering know-how.

Step 3: Backend Research Automation in Replit

You’ll need a system to do the research for you—fast, efficient, and scalable. Here’s where Replit shines. You can set up a few automated research pipelines that will do the heavy lifting.

  • First, you build a simple script to query the web for relevant info. Feed it prompts like “Give me a market analysis on pet tech startups” or “Research AI-driven marketing tools for SMEs.” Replit will automatically pull data, scan articles, and save the info you need.

  • Then, you link it with API integrations for more specific data sources. Maybe you pull LinkedIn company data, scrape some competitor info, or access the latest articles from niche publications.

  • Want a PDF output? No problem. Replit can handle that too, auto-generating reports with crisp design, charts, and all the right info. By the end of this step, you’ve essentially automated your own “digital research assistant.”

Replit is a code assistant, but can also help you create automation

Step 4: Market & Sell in Under 30 Minutes

With the product set up, it’s time to reach out. Your research service has to get eyeballs fast. Here’s a quick strategy to go from unknown to in-demand:

  1. Social Media Promotion: Post a teaser on LinkedIn or Twitter—something like, “Launching a quick research service to get you market-ready in half the time. DM me to get a free trial!” People love free offers, and early interest will give you valuable feedback.

  2. Cold Outreach: Fire up a short, to-the-point email campaign to relevant industries or companies. Use something like ChatGPT to generate personalized messages based on company details. No time to write custom intros? That’s what AI is for.

  3. Referral Deals: Reach out to other freelancers, consultants, and small businesses. Give them a referral code, and offer a cut of every sign-up they bring in. No need for a whole sales team—let AI do the initial legwork.

Within a few hours, you’ll have those first few paying clients, a process in place, and a system that requires minimal human intervention.

The Upshot

This isn’t some pie-in-the-sky theory. People are actually pulling off stuff like this in real-time, turning ideas into working, profitable side hustles in just a couple of hours. The days of “I’m not technical enough” are over. The tech barrier is gone; all that’s left is your hustle.

With the right AI tools, you can launch a service, monetize it, and grow it without getting bogged down in the weeds of coding, design, or data handling. Just focus on the high-level ideas and let the machines do the rest.

Work smarter, not harder!

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