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For New Founders, Being Scrappy Is a Strategy (Not a Phase)

If you’re starting a business — especially a tech startup — there’s one thing that matters more than almost anything else, and it’s not branding, not vibes, and definitely not perfection.

It’s runtime.

Runtime is how long you can stay alive before money runs out. That’s it. Everything else is secondary.

And here’s the thing most founders miss: in 2026, being scrappy doesn’t mean ramen noodles and sleeping on a couch anymore. Scrappy today means something very specific. It means Founder plus AI beats a bloated team with a scary burn rate.

The best founders I see right now don’t hire early. They delay hiring as long as humanly possible and instead replace the first “obvious” roles with AI. Not because they’re cheap — but because they’re disciplined.

Take something basic, like a pitch deck. Old world: you hire a consultant, loop in a designer, wait two weeks, and burn €3–5k before you’ve even talked to a serious investor. New world: you draft the structure and story with ChatGPT, tighten the narrative, sanity-check the numbers, and then drop everything into PowerPoint AI Designer, Beautiful.ai, Gamma, or any decent AI presentation tool. Same story, cleaner slides, done in a weekend, and your burn rate stays intact.

Once that’s done, people usually panic about visuals. Branding. Product images. “We don’t look legit yet.” That problem is basically gone. AI image generators are really, really good now 👇— especially if you use detailed prompts (which, ironically, AI is also great at writing). Backgrounds, product mockups, and even early brand direction can all be generated fast enough to keep momentum without hiring a designer too early. You look serious, investors focus on the idea, and no one cares that the logo wasn’t born in a three-week brand sprint.

Product design done in DaVinci

This is where I like to use the Cinderella-and-the-Seven-Dwarfs analogy. Cinderella is your idea. You’ve got the pitch, the story, the vision. The seven dwarfs are the people you think you need next — sales, marketing, support, design, operations, finance, data. Traditionally, that’s where startups start hiring and quietly light money on fire.

But here’s the kicker: you don’t hire the dwarfs anymore. You deploy them.

AI agents. AI tools. AI workflows.

A single founder with a small, well-chosen AI stack can now do what used to require eight to ten people. And this isn’t some bootstrap-only philosophy either. Investors actually love this. Even the ones writing big cheques respect founders who are relentless about efficiency. Scrappy founders extend runway, learn faster, waste less, and squeeze more signal out of every euro.

Whether you’re bootstrapping, pre-seed, or waiting for your first investment, being scrappy isn’t about being cheap. It’s about being intentional. This mindset is especially obvious if you’re building anything complex — deep tech, biotech, climate, AI-heavy products — where survival depends on focus, not headcount.

The good news is you don’t have to guess anymore. The team at Like Magic AI prepared a full breakdown of the startup roles you can replace or heavily augment with AI, why it works, and how much money it actually saves in euros.

If you want the full list with explanations and examples, you can download the PDF below.

Scrappy founders win.
AI just makes it unfair.

Better prompts. Better AI output.

AI gets smarter when your input is complete. Wispr Flow helps you think out loud and capture full context by voice, then turns that speech into a clean, structured prompt you can paste into ChatGPT, Claude, or any assistant. No more chopping up thoughts into typed paragraphs. Preserve constraints, examples, edge cases, and tone by speaking them once. The result is faster iteration, more precise outputs, and less time re-prompting. Try Wispr Flow for AI or see a 30-second demo.

Can AI Writing Sound More Human? Meet AIHumanize and love it!

AI-generated text has become incredibly capable — and at the same time, increasingly recognisable. Even when it’s accurate and well-structured, it often carries that familiar AI tone: clean, predictable, and slightly detached.

That’s exactly the gap AIHumanize aims to fill — positioning itself between raw AI output and genuinely human writing.

We tested it not once, but twice, using the same editorial text — and the difference between the settings mattered more than we expected.

Vexub: Can AI Tell Its Own Future In A Video?

If you’ve played around with a couple of AI video generators, you know the pattern: the visuals can look impressive — sometimes even cinematic — but the storytelling is still entirely up to you. You write the script, define the tone, and the AI mainly follows instructions.

Vexub claims to approach this differently. Instead of relying on human-written narration, it uses AI to generate its own voice-over and visuals, aiming to create not just a video, but a story.

So we tested it using a philosophical prompt to see how well that idea actually works.

👉 See our test & reflections

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